When Making Music Work needed help with a website, various ideas were played with. Some of us had some experience. But none of us had the depth or know-how required in appreciating the intricacies of web-building from the ground-floor up.
I knew when I offered Irene Duma as a candidate, we would be getting someone who didn’t just have a flair for design, but an artist herself. Someone who could show me the ropes once she returned to her canvas and paints (like knowing how to post this! and so many other neat and necessary tricks), while truly knowing our audience; providing YOU, us, with this beautiful, sassy, user-friendly website.
Thank You, Irene!
Stacy: What did you find most rewarding and fun about this collaboration?
Irene: Always fun to work with creatives. And the project was one I could totally get behind.
Stacy: Why is that?
Irene: The program looks wonderful. I think business teaching for artists is sorely lacking in our educational system so it’s nice to see that someone is picking up the slack. I’m even gonna take some workshops! Also, it was easy to work with the beautiful branding and design created by Dc Design.
Stacy: What’s your background with web design – I know you as artist, writer – so this feels like an alter ego!?
Irene: Artists are my favourite people! I’ve built websites and created videos for writers, musicians (to name a few): St. John’s International Women’s Film Festival, Nino Ricci, Margaret Atwood, Rona Maynard, Arts Week Toronto, WIFT Atlantic, WIFT Toronto, Writers Union of Canada, Children’s Aid Foundation.
Stacy: So how does web design feel creatively compared to painting – what are the similarities and contrasts?
Irene: It’s a bit the same, in that you need to be totally immersed and focused on what you are doing. But in web development there’s less fudge room – one pixel off, or semi-colon missed, and the site can go down. There is no abstract-expressionist website. Having said that, there is poetry in code too. I’m not a coder, but have worked with some extraordinary programmers – it takes a lot of thinking-logic, problem-solving and creativity to make your code lean and mean, and elegant (so not to tax your computer’s or server’s CPU), so that the code is understandable by other programmers, easily updated, etc.
Stacy: I have to ask – painting or web design?
Irene: Ha! Painting hasn’t changed that much in a hundred years. There are languages and software programs that I learned in the past that are totally obsolete now. Things change quickly in tech and it can be tiring to keep up. That’s why it’s nice to just go grab a pencil and start drawing.
Going from painting to web-work gives your brain a good workout. Painting works your seeing skills. With web stuff, you work your logic skills. I love creating and editing video/film, too. Time-based media is about rhythm and hearing. It’s a beautiful dance – one that starts with the writing. Yup. Love them all.