April 7th, 2021 – Find Your Story
May 5th, 2021 – Brands make Fans! The Importance of look, feel, and brand appeal.
June 2nd, 2021 – Market UP! You AND your music, too!
July 7th, 2021 – Recording @ Home – tips and tricks.
August 4th, 2021 – Live Stream Nation – tools to up your game!
find your story
Find Your Story
April 7th, 2021
Time: 7:00pm NST
Join Christine Hennebury virtually for a live session to help Find Your Story!
If you struggle with writing bio statements, you are in good company! Even the most eloquent writers and performers find it challenging to write about themselves and their work in a succinct and effective way.
Your struggle isn’t about a lack of confidence or lack of skill, what you need is a more comfortable writing process. In this hour-long workshop, Christine Hennebury will lead you through a painless, repeatable process that guides you past some common writing obstacles, helps you to identify the most applicable details from your life and work, and then enables you to develop a solid first draft of an engaging and effective bio statement for your next grant application or public event.
brandsmakefans
Brands make Fans! The importance of look, feel, and brand appeal.
May 5th, 2021
Time: 7:00pm NST
Now that you’ve figured out your story and how to tell it Making Music Work presents its second panel Brands make Fans! The Importance of look, feel, and brand appeal. Panelists Marie Nicola Chelsi Walsh, and Krista power will lead you through all facets of creating a unique and cohesive branding package. From what social media platforms to use, content strategies, website design, and search engine optimization, to the creation of compelling and stunning graphics that tie every piece of your brand’s identity together, this panel will have something for musicians and music professionals at any stage of their professional development.
Meet the Panelists
Marie Nicola
Krista Power
Chelsi Walsh
Marie Nicola is an innovative, technology driven, marketing professional with over 15 years experience as a strategic digital marketer & content producer. Prior to being digital producer at CBC Sports/Olympics Marie’s worked advising some of the biggest names in broadcasting and technology including Samsung Electronics Canada, reddit and the NFL. Before that, Marie was an avid public speaker sharing her experience as a content producer, bringing to life passion projects including the blog Karmacake & the live streaming talkshow, Nat&Marie. Now she dedicates her time focusing on helping brands and businesses achieve their best online, her podcast Alt.Pop.Repeat and finding reasons to buy Helluvah Good dip… Which isn’t so much as a pass-time as it is a talent.
Krista Power is an award winning illustrator and graphic designer.
Specializing in original pattern design, Krista creates designs that are timeless and stylish. Very proud to have called Newfoundland home her entire life, Krista’s personal work is often inspired by our province’s flora and fauna. Her graphic design and illustration clients mostly come from Atlantic Canada’s Hospitality, Arts, and Entertainment sectors – musicians like Rum Ragged and Fortunate Ones; hospitality providers like The Ferryland Lighthouse Picnics, Mallard Cottage and Waterwest restaurant; and Arts contributors such as the Lawnya Vawnya Music Festival, local fashion designer Melanie Jaqualine, and interior design firm Carvel & Helm among many others.
An active member of her local community, in 2008 Krista co-founded the entertainment production company Mightypop. They have hosted over 200 concerts and events to date. Krista co-founded Girls Rock NL, a not-for-profit that empowers youth. In 2016, Girls Rock NL launched its first Girls Rock Camp offering a week long summer camp for young girls to help them learn how to rock out in all aspects of their lives.
Krista is also a singer and guitar player and can often times be found playing around the province in her all woman rock band Thelma&Louise.
Content creator and digital marketer, Chelsi Walsh, is committed to music and the arts. After receiving a Master’s degree in Opera Performance from the University of British Columbia, Chelsi moved to Toronto to work with MUCH Music as a part of their talent roster and gained significant experience in performance and digital marketing. It was during this time that she gained over 3 million views on her YouTube channel (Chelsi Madonna) and over 75,000followers across all social media platforms.
Over the years, Chelsi has had the pleasure of working with fantastic teams on national and global campaigns for her social media channels. The scope of work for these campaigns include video production, editing, content planning and optimization. Past collaborations include Canada 150, Canon Camera, Garnier and Aveeno.
Born and raised a true Newfoundlander, Chelsi felt a longing for home and returned to work for Memorial University School of Music on their digital strategy for recruitment and the Music At Memorial concert series. In addition, she is thrilled to be working alongside local artists to build their brand, combining a true passion for music and ethical marketing strategies.
Market up
Market UP! You AND your music, too!
June 2nd, 2021
Time: 7:00pm NST
Now that you know the story you want to tell, and the unique way you want to brand it, Making Music Work presents its third seminar in how to market your product. This panel discusses finding your audience and how to present you and your brand to the people who will relate to it the most! Specialist Jamie Hammond will expand on efficient and cost effective ways to advertise maximizing your reach!
Jamie Hammond is a marketing professional with over 10 years of experience across different industries and sectors, including music and film. She previously held positions at Halifax Pop Explosion Music Festival and Conference and Area 506 Music Festival, and has worked as a marketing consultant for clients like Nova Scotia Community College, Canadian Cancer Society and others. She is also the Co-founder of the Atlantic Podcast Summit.
Recording
Recording @ Home – tips and tricks.
July 7th, 2021
Time: 7:00pm NST
In Making Music Work’s fourth panel in it’s thirteen part series we’re joined by experts in music production and engineering sharing their expertise. This panel will discuss tips and tricks in quality recordings, and choosing the Digital Audio Workstation that works best with your workflow. We’ll also look at choosing the right mics, keyboards and interfaces and plugins for a budgeting home producer without breaking the bank or sacrificing professional sounding recordings.
Greg Alsop
Rena Kozak
Chris Kirby
Greg Alsop is a drummer and producer originally from Toronto, Canada, Greg has spent the last 15 years recording and touring with his band Tokyo Police Club. He currently lives in Charlottetown, PE with his wife and two daughters where he’s established is production home, “Don’t Wake Baby Studio”. There he has been recording drums and producing records for artists locally and distantly as well as working on original music for an upcoming Dreamworks Animation production.
Rena Kozak has been doing sound for over 20 years, having started in recording studios, then moving into live sound via the theatre, Rena has spent the past five years of her career touring internationally as a front of house engineer, monitor engineer, tour manager, and production coordinator for acts ranging from Maggie Rogers to The Strokes.
As COVID puts an indefinite hold on travel and live events Rena is working hard to develop her Montreal recording studio, Studio Saint Zo, as well as launch a pro audio equipment repair business to fill the time until she can see the world through music again.
Chris Kirby – If you’re into east coast music, chances are you’ve heard a Chris Kirby song or production lately. Chris has songs on recent award-winning records by Matt Andersen, The Once, The East Pointers, and much more. His song work in 2016 earned Kirby the inaugural MusicNL Ron Hynes Songwriter of the Year award.
In studios and on stages, Chris has collaborated with the likes of Gordie Sampson, Gordie Johnson (Big Sugar), Wide Mouth Mason, The Trews and more.
An in-demand producer in Atlantic Canada, Chris remains focused on producing a wide-variety of rising stars in his home province of Newfoundland and Labrador. His work with Beauwater helped the band earn their 2017 ECMA award for Blues Recording of the Year. He has also written and produced charting singles for emerging Country artist Chris Ryan. Kirby is signed to Sound of Pop publishing, and many of his songs and productions have appeared in TV and Film in Canada and USA.
His company, Dipole Productions Inc., is now based in East Lawrencetown, Nova Scotia. Since moving from Newfoundland, Kirby has enjoyed working with artists visiting from all over the country – current writing and production projects include The Trews, Matt Andersen, Quote the Raven, Andrew Waite, Yvette Coleman and Colin MacDonald.
Live Stream Nation – tools to up your game!
August 4th, 2021
Time: 7:00pm NST
The 5th part of Making Music Work’s series looks at live streaming and online production. Our panelists will look at upping your professional zoom game, producing multi camera angle live streams, to presenting compelling shows to present to conferences, and festival organizers. We’ll also cover marketing In this covid era live streaming has become a major part of networking and a potentially ceiling-less revenue stream.