April 7th, 2021 – Find Your Story
May 5th, 2021 – Brands make Fans! The Importance of look, feel, and brand appeal.
June 2nd, 2021 – Market UP! You AND your music, too!
July 7th, 2021 – Recording @ Home – Tips and Tricks!
September 8th, 2021 – Like It’s Hot – How to Drop Your New Single
September 22nd, 2021 – Live Stream Nation – Tools to Up Your Game!
November 3rd, 2021 – Setting the Tone – Selling Music for Movies and TV
December 1st, 2021 – Talk this Way: Upping Your Negotiating Skills
January 5th, 2021 – About the Money Bookkeeping and $ Basics
find your story
Find Your Story
April 7th, 2021
Time: 7:00pm NST
Join Christine Hennebury virtually for a live session to help Find Your Story!
If you struggle with writing bio statements, you are in good company! Even the most eloquent writers and performers find it challenging to write about themselves and their work in a succinct and effective way.
Your struggle isn’t about a lack of confidence or lack of skill, what you need is a more comfortable writing process. In this hour-long workshop, Christine Hennebury will lead you through a painless, repeatable process that guides you past some common writing obstacles, helps you to identify the most applicable details from your life and work, and then enables you to develop a solid first draft of an engaging and effective bio statement for your next grant application or public event.
brandsmakefans
Brands make Fans! The importance of look, feel, and brand appeal.
May 5th, 2021
Time: 7:00pm NST
Now that you’ve figured out your story and how to tell it Making Music Work presents its second panel Brands make Fans! The Importance of look, feel, and brand appeal. Panelists Marie Nicola Chelsi Walsh, and Krista power will lead you through all facets of creating a unique and cohesive branding package. From what social media platforms to use, content strategies, website design, and search engine optimization, to the creation of compelling and stunning graphics that tie every piece of your brand’s identity together, this panel will have something for musicians and music professionals at any stage of their professional development.
Meet the Panelists
Marie Nicola
Krista Power
Chelsi Walsh
Marie Nicola is an innovative, technology driven, marketing professional with over 15 years experience as a strategic digital marketer & content producer. Prior to being digital producer at CBC Sports/Olympics Marie’s worked advising some of the biggest names in broadcasting and technology including Samsung Electronics Canada, reddit and the NFL. Before that, Marie was an avid public speaker sharing her experience as a content producer, bringing to life passion projects including the blog Karmacake & the live streaming talkshow, Nat&Marie. Now she dedicates her time focusing on helping brands and businesses achieve their best online, her podcast Alt.Pop.Repeat and finding reasons to buy Helluvah Good dip… Which isn’t so much as a pass-time as it is a talent.
Krista Power is an award winning illustrator and graphic designer.
Specializing in original pattern design, Krista creates designs that are timeless and stylish. Very proud to have called Newfoundland home her entire life, Krista’s personal work is often inspired by our province’s flora and fauna. Her graphic design and illustration clients mostly come from Atlantic Canada’s Hospitality, Arts, and Entertainment sectors – musicians like Rum Ragged and Fortunate Ones; hospitality providers like The Ferryland Lighthouse Picnics, Mallard Cottage and Waterwest restaurant; and Arts contributors such as the Lawnya Vawnya Music Festival, local fashion designer Melanie Jaqualine, and interior design firm Carvel & Helm among many others.
An active member of her local community, in 2008 Krista co-founded the entertainment production company Mightypop. They have hosted over 200 concerts and events to date. Krista co-founded Girls Rock NL, a not-for-profit that empowers youth. In 2016, Girls Rock NL launched its first Girls Rock Camp offering a week long summer camp for young girls to help them learn how to rock out in all aspects of their lives.
Krista is also a singer and guitar player and can often times be found playing around the province in her all woman rock band Thelma&Louise.
Content creator and digital marketer, Chelsi Walsh, is committed to music and the arts. After receiving a Master’s degree in Opera Performance from the University of British Columbia, Chelsi moved to Toronto to work with MUCH Music as a part of their talent roster and gained significant experience in performance and digital marketing. It was during this time that she gained over 3 million views on her YouTube channel (Chelsi Madonna) and over 75,000followers across all social media platforms.
Over the years, Chelsi has had the pleasure of working with fantastic teams on national and global campaigns for her social media channels. The scope of work for these campaigns include video production, editing, content planning and optimization. Past collaborations include Canada 150, Canon Camera, Garnier and Aveeno.
Born and raised a true Newfoundlander, Chelsi felt a longing for home and returned to work for Memorial University School of Music on their digital strategy for recruitment and the Music At Memorial concert series. In addition, she is thrilled to be working alongside local artists to build their brand, combining a true passion for music and ethical marketing strategies.
Market up
Market UP! You AND your music, too!
June 2nd, 2021
Time: 7:00pm NST
Now that you know the story you want to tell, and the unique way you want to brand it, Making Music Work presents its third seminar in how to market your product. This panel discusses finding your audience and how to present you and your brand to the people who will relate to it the most! Specialist Jamie Hammond will expand on efficient and cost effective ways to advertise maximizing your reach!
Jamie Hammond is a marketing professional with over 10 years of experience across different industries and sectors, including music and film. She previously held positions at Halifax Pop Explosion Music Festival and Conference and Area 506 Music Festival, and has worked as a marketing consultant for clients like Nova Scotia Community College, Canadian Cancer Society and others. She is also the Co-founder of the Atlantic Podcast Summit.
Recording
Recording @ Home – tips and tricks.
July 7th, 2021
Time: 7:00pm NST
In Making Music Work’s fourth panel in it’s thirteen part series we’re joined by experts in music production and engineering sharing their expertise. This panel will discuss tips and tricks in quality recordings, and choosing the Digital Audio Workstation that works best with your workflow. We’ll also look at choosing the right mics, keyboards and interfaces and plugins for a budgeting home producer without breaking the bank or sacrificing professional sounding recordings.
Greg Alsop
Rena Kozak
Chris Kirby
Greg Alsop is a drummer and producer originally from Toronto, Canada, Greg has spent the last 15 years recording and touring with his band Tokyo Police Club. He currently lives in Charlottetown, PE with his wife and two daughters where he’s established is production home, “Don’t Wake Baby Studio”. There he has been recording drums and producing records for artists locally and distantly as well as working on original music for an upcoming Dreamworks Animation production.
Rena Kozak has been doing sound for over 20 years, having started in recording studios, then moving into live sound via the theatre, Rena has spent the past five years of her career touring internationally as a front of house engineer, monitor engineer, tour manager, and production coordinator for acts ranging from Maggie Rogers to The Strokes.
As COVID puts an indefinite hold on travel and live events Rena is working hard to develop her Montreal recording studio, Studio Saint Zo, as well as launch a pro audio equipment repair business to fill the time until she can see the world through music again.
Chris Kirby – If you’re into east coast music, chances are you’ve heard a Chris Kirby song or production lately. Chris has songs on recent award-winning records by Matt Andersen, The Once, The East Pointers, and much more. His song work in 2016 earned Kirby the inaugural MusicNL Ron Hynes Songwriter of the Year award.
In studios and on stages, Chris has collaborated with the likes of Gordie Sampson, Gordie Johnson (Big Sugar), Wide Mouth Mason, The Trews and more.
An in-demand producer in Atlantic Canada, Chris remains focused on producing a wide-variety of rising stars in his home province of Newfoundland and Labrador. His work with Beauwater helped the band earn their 2017 ECMA award for Blues Recording of the Year. He has also written and produced charting singles for emerging Country artist Chris Ryan. Kirby is signed to Sound of Pop publishing, and many of his songs and productions have appeared in TV and Film in Canada and USA.
His company, Dipole Productions Inc., is now based in East Lawrencetown, Nova Scotia. Since moving from Newfoundland, Kirby has enjoyed working with artists visiting from all over the country – current writing and production projects include The Trews, Matt Andersen, Quote the Raven, Andrew Waite, Yvette Coleman and Colin MacDonald.
Live Stream Nation – Tools to Up Your Game!
September 22nd, 2021
Time: 7:00pm NST
The 5th part of Making Music Work’s series looks at live streaming and online production. Our panelists will look at upping your professional zoom game, producing multi camera angle live streams, marketing, presenting compelling shows to present to conferences, and festival organizers. During this covid era, live streaming has become a major part of networking and a potentially ceiling-less revenue stream.
Sarah Jamer
Graham Lindsey
Guillermo Subauste
Sarah Jamer is Co-Owner of The Syrup Factory, an award-winning artist services company based in Halifax, Nova Scotia. She holds a Bachelor of Commerce degree from the Sobey School of Business at Saint Mary’s University as well as a diploma in Business Administration from the Nova Scotia Community College. A believer in entrepreneurship, Sarah supports artists in developing their entrepreneurial side while maintaining their artistic integrity to maximize their potential. She does this by focusing on project-based work designed to give artists the support they need through special projects and career-changing moments.
@thesyrupfactory for social media links and syrupfactory.ca for everything else.
Graham Lindsey
When not playing music (which does happen!) Graham is a self-employed website and video producer, graphic designer and photographer. He’s owned and operated Wavelength Media since 2005, and worked at it full-time since 2009.
Prior to “making it official”, Graham spent nine years as a full time video producer. A graduate of Ryerson University’s school of Radio and Television Arts, Graham has a solid background in media production. He specialized in multimedia throughout his time there, building highly interactive websites (including on first generation Blackberry phones and “pre-smart” phones: black-and-white flip phones that couldn’t even display images).
Graham’s first video credit was 1994 when he produced two animated segments for a video for a local cable TV station, he built his first website in 1996 (before the Internet became widely popular), he began shooting photos professionally in 2001 and has worked as a graphic designer since 1998.
If you need websites, videos, photos or artwork for your event, festival or organization please feel free to contact Graham or head over to his corporate website, wavelengthmedia.ca.
Guillermo Subauste
I have 20 years of performing, producing, song writing, mixing albums, recording and doing live sound around the world. I emerged from the Peruvian punk rock scene of the early 2000s, with a DIY approach that allowed me to play countless shows, organize festivals and work as a sound engineer for several bands at a local studio in Lima, as well as doing live sound.
After a 2 year period at The Banff Centre, where I worked alongside great artists and producers (Jane Bunnet, The Bad Plus, Joni Mitchell) at the state of the art facilities in the heart of the Canadian Rockies, I moved back to Peru where I toured as the Front of House engineer for Adammo (Latin Grammy nomination and MTV Latin America Award recipient), mixing shows with audiences of up to 120,000 people.
At the same time I had the pleasure of mixing shows as a freelance Front of House engineer for artists like Joey Cape (Lagwagon), Mike Herrera (MXPX), Youth Of Today, and many more.
In December of 2010, I moved to Toronto, Canada where I started gaining a reputation as a mixing engineer and musician, sharing stage with Measha Brueggergosman, The Honeyrunners, Pat Robitaille and Cayley Thomas.
Before opening my own studio in the city, I was lucky to have taught at Recording Arts Canada, toured worldwide with The Sadies and engineered out or Revolution Recording for 2 years.
In 2014 I decided to continue as a freelancer and work now from my studio in Roncesvalles, where I keep having fun making records, songwriting for TV and Cinema, as well as mixing and recording for Youtube with credits including “Dallas and Robo” and “Dreaming of A Jewish Christmas”.
I have the luck to have a seat on the board for Literal Change. A non-for profit organization which focuses in reducing illiteracy numbers in detention centres and penitentiaries. Through social labour I believe we can make a better community for everyone.
In 2020 I started Stream Tune Up, a company that specializes in live-streaming and one on one consultations with artists on how to improve their streams. Happy collaborators include Measha Brueggergosman, Blue Rodeo, Whitehorse, Sarah Slean, Dan Mangan, Said The Whale and more.
www.pachasound.com www.streamtuneup.com
Like It’s Hot – How to Drop Your New Single
September 8th, 2021
Time: 7:00pm NST
You’ve got your brand, you’ve got your music recorded and now you’re looking to release it to the masses! What distributor should you use? How do you set up the pre-sale of your single or album? How do you submit to playlisting? All of these questions and more will be answered by our outstanding panelists Dean Stairs, Ruby Quase and Jordan Coaker!
Dean Stairs
Ruby Quase
Jordan Coaker
Dean Stairs
Citadel House Chief Executive Officer, Dean Stairs, has worked in the Music Industry for over 30 years and has established a reputation as a collaborative force through effective networks and a strong clear vision. His work has garnered multiple nominations and awards for the artists he works with as well as himself. In the studio, Dean produces, engineers and brings to the market a growing catalogue of music consumed around the world. He has served on the Board of Directors for the East Coast Music Association since 2010, and has been Chair of the ECMA board for the past six years.
Ruby Quase
Ruby is responsible for distribution including optimizing digital sales portals and streaming services and the communication of schedules to artists, contractors and partners. She is responsible for content management, oversees social media release campaigns and initiates advertising. She is also responsible for all event registration, showcasing, promotion and built a network of international contacts and has developed strong and solid instincts in the industry. Ruby is the company’s Executive Assistant and as such is second in command in terms of maintaining day to day relationships with contractors and partners.
Ruby was chosen to attend the Passport Program in 2018 and currently teaches Music Nova Scotia’s Basic Training sessions on Streaming and Social Media. She is also the only person who knows where to find everything Jones & Co. related.
Jordan Coaker
Jordan Coaker is one half of the award-winning Americana-folk duo Quote the Raven. He’s also the former frontman of the rock group Waterfront Fire. He’s spent the last five years extensively touring Canada, making stops in Europe, Nashville, and, Trinidad. He’s been nominated for two ECMAs, and has won multiple MusicNL awards, including 2019 Group of the Year. Jordan is a lover of all facets of the music industry, a budding music engineer and musical theatre performer. He’s currently also serving as a board member for the CFM Local 820 and is constantly looking for opportunities to grow the Newfoundland and Labrador musical community. He loves the opportunity to work and collaborate with as many people as possible.
Setting the Tone. Selling Music for Movies and TV
November 3rd, 2021
Time: 7:00pm NST
Getting your music featured in a TV show, movie or even a video game can not only help your music reach the ears of new fans, but also generate a substantial amount of cash. In this session our three expert panelists will break down what sync is, how it works, and how you can maximize your potential for sync opportunities. You’ll learn helpful tips and tricks from three experts in the field of sync: Craig Dodge, Mikaila Simmons, and Tim Hardy
Meet the Panelists
Craig Dodge
Mikaila Simmons
Tim Hardy
Craig Dodge
An award-winning audio designer and film, television, and video game composer, Craig graduated with a Bachelor of Music degree from the University of Prince Edward Island with a Major in Classical Guitar and Musicology, as well as a Specialist Certificate in Orchestrating and Producing Music for Television, Film, and Video Games from Berklee College of Music.
As a film and television composer, his music is currently heard in over 170 films and television shows airing daily in over 110 countries worldwide. He has also composed music for over 1,000 episodes for television, scored 45 video games, also acting as the lead audio designer for the projects, and scored 27 films.
Craig has performed in many genres of music including classical, Latin, blues, rock and country. He was one of the original members of the Latin group Esté Mundo, and has played with many local and regional touring bands, including his own blues band, Dodge and the Pushbutton Automatics.
Just a few of the companies that he has worked with include National Geographic, A&E Television, History Television, BBC, Barclay’s Premier League, New York Knicks/MSG Basketball, National Football League, National Hockey League, CTV/Bell Media, Fox Sports 1, NBC, CNN, Netflix, MTV, Discovery Channel, and Disney.
Craig was born and raised in Newfoundland and Labrador, and currently resides in Charlottetown, Prince Edward Island. A dedicated music educator, Craig teaches at Holland College’s School of Performing Arts, a Berklee College of Music affiliated school. Craig is founder and co-owner of Taris Studios and IGNITE Your Music Career. IGNITE’s weekly lessons help musicians learn how to use the tools and techniques they need to maximize their earning potential.
Mikaila Simmons
Mikaila is a music supervisor at instinct entertainment. She specializes in creative and music licensing for television and film.
Mikaila earned a bachelor’s degree through the Ryerson School of Media in Toronto, and began her career pitching and negotiating music clearance within the licensing department at Sony Music Entertainment Canada.
She has had the opportunity to work on award-winning television shows and films such as Vikings, The Handmaid’s Tale S1, New Eden, Condor, Mary Kills People, Diggstown and The Grizzlies, to name a few. She has overseen on-camera performances, custom song production, and sourced everything from 8th century Belarusian folk music to contemporary Inuit hip hop. She has a true passion for the marriage of song to scene, and a deep respect for the disciplines of both music and film production.
Tim Hardy
Tim Hardy is the co-owner of Sound of Pop, an ECMA award-winning music publishing & master/sync representation company, operates an independent rights management / music consulting company based in Halifax, Nova Scotia (Aspenway Music) and previously worked with SOCAN for over 22 years.
Talk This Way – Upping Your Negotiating Skills
Market up
Date: December 1st, 2021
Not sure what to charge for a performance fee? Need help figuring out how to approach offers to make sure you’re fairly compensated? In this session of Making Music Work, our expert panel of Tim Baker, Troy Arsenault, and Genny DeMerchant will discuss how to up your negotiating skills when it comes to contracts, gigs, riders, and more! You’ll learn valuable insight of how to approach difficult situations to ensure you get the best deal possible.
Time: 4:00 PM NST
Meet the Panelists:
Tim Baker
Tim Baker is probably best known as the writer and frontman of the much-celebrated Newfoundland indie-rock band Hey Rosetta! After taking their sweeping, poetic, high-energy music across the world for over a decade, Hey Rosetta closed their doors in 2017, leading Tim to reflect, regroup and record his first solo album. “Forever Overhead” was released in April 2019, Rolling Stone calling it “Nostalgic and nuanced,…itnods to Jackson Browne…it’s buoyant, bubbling…worthy of Feist” and Dominionated called it “A glorious exclamation to the world that, yes, Tim Baker is on his own now, but no, he’s not going anywhere anytime soon”. The following year saw Tim & his new band playing all across Europe & North America to loyal fans and rave review. After his European tour, 2020 was much slower for obvious reasons, but it also saw the release of Tim’s EP “Survivors” and the live EP “The Side Door Sessions”. Currently, Tim is riding out the pandemic at home in Newfoundland, working on his old house, and his new, forthcoming album.
Troy Arseneault
Troy Arseneault has been a part of the entertainment / hospitality industry for 20 years. Currently the Regional Account Manager for the ticketing platform, Ticketpro he has an extensive background in concerts and bookings promotion. Troy is also familiar with being a touring musician with Canadian rock group Alert The Medic. During those years he also handled bookings and promotions for nearly 10 years for the legendary The Seahorse Tavern and Marquee Ballroom located in Halifax NS. He moved on from both those venues to open up his own establishment called The Anchor which specialized in upscale cuisines and entertainment. He has also held long term board positions with Music Nova Scotia, East Coast Music Association and Spatz Theatre.
Genny DeMerchant
Established in 2014, YOU will LOVE it LIVE! is a performing arts booking and management agency, based in Ottawa, Ontario. We work with a diverse roster of original performing artists in theatre, various genres of music, storytelling and family entertainment. Our talented and entrepreneurial artists offer presenters beautifully-produced shows that are both entertaining and meaningful to today’s audiences.
Beyond representing the core roster, we offer a la carte marketing services to artists and arts organizations – with a particular emphasis on digital advertising. YOU will LOVE it LIVE! represents the roster at a growing list of annual showcases and industry events across Canada and the US such as Ontario Contact (Agent of the Year 2018), Canadian Music Week, Contact East, Organization of Saskatchewan Arts Councils, Manitoba Showcase, Alberta Showcase, Pacific Contact, Capacoa, Arts Northwest, Arts Midwest, Folk Alliance International, Folk Music Ontario and Mundial Montreal.
Owner and Agent, Genny DeMerchant is a passionate, performing arts professional with over 15 years of arts marketing and development experience prior to starting her agency, You Will Love it Live. Genny especially enjoys helping artists develop their brand story and crafting effective marketing plans to grow their profile and career. She understands the important role these tools play for presenters when making decisions to book an artist for their festival or event. When not at her desk, Genny is most likely out walking the “best dog ever” (Haydn), sneaking in a few minutes of yoga or creating something new and tasty in the kitchen.
About the Money: Bookkeeping and $ Basics
Date: January 5th, 2022
Learn the financial basics and bookkeeping from Dorothy Keating, Nigel Jenkins, and Nicole Hand! This if the first step in becoming better at managing your funds as a member in the music sector.
Time: 7:00 PM NST